10 Feb

How you can really be “passive” landlord — profiting without doing any back-breaking work, taking any late-night phone calls, or dealing with any nightmare tenants.

Cummins Architecture & Design, San Diego

Is 3D floor planning for apartments! Having 3D floor plans for a rental or apartment complex is an effective way of getting rental leads excited! Ask yourself this: If I were looking to rent would I be more excited to see a black and white floor plan or a visually stunning 3D layout? Having visual stimulation on a website has been proven to lower your bounce rate (the rate at which people view a website and leave after not receiving adequate stimulation).

What is more exciting to you? A 2D floor plan shown here ——————-

Allure - Magnolia

Or, a full color 3D layout ——————–

Allure - Magnolia 3

Both layouts shown above are representations of the same apartment. The 2D plan is purely utilitarian but the 3D layout not only gives an understanding of the space but initiates an emotional connection with the viewer increasing what they perceive  your brand is worth.

So if you own or operate rental properties don’t…

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Posted by on February 10, 2013 in Uncategorized


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